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A medic inoculates a dose of Covid-19 vaccine to a beneficiaryHighlights Delhi's Test Positivity Rate (TPR) was recorded at 0.06% The total active cases of COVID-19 in India have declined to 1,24,868 (lowest in 531 days) Last month, four people had succumbed to COVID in Delhi.
Delhi reported 32 fresh COVID-19 cases on Saturday and zero deaths, which took the total caseload of coronavirus infections to 14,40,637 and death toll to 25,095, according to an official bulletin released by the health department.
The national capital has recorded only three deaths due to the infection in November so far. Last month, four people had succumbed to the viral disease.
Meanwhile, India recorded 10,302 new cases of the novel coronavirus, along with 267 deaths due to the infection in the past 24 hours. According to the data shared by the Union Health Ministry on Saturday, the country saw a total of 11,787 discharges in the last 24 hours, taking the total recovery rate at around 98.28 per cent which is the highest since March 2020 and total recoveries data reached to 3,39,09,708.
The total active cases of COVID-19 in India have declined to 1,24,868 (lowest in 531 days), the ministry data showed today.
According to the Indian Council of Medical Research (ICMR), 63,05,75,279 samples have been tested up to November 19 for COVID-19. Of these 10,72,863 samples were tested on Friday.Also Read: Over 115 crore Covid vaccine doses administered in India so far: GovtAlso Read: Seafood vendor at animal market in China's Wuhan was first known COVID-19 case: Study
The fashion industry as a whole came together to support the cause of staying indoors and saluting the front line workers in order to not lose touch with their end consumers on social media. Social Media consumption has been higher than ever with 49 percent of the people stating it as their go-to solution for boredom.
– In light of COVID-19, there has been a shift in consumer preference from what can be called the fashion quotient of the industry to the health and sanitisation quotient. It is likely that the apparently temporary migration of many industry units to production of medical textile products such as masks, disposable gloves and wipes may become somewhat permanent in the medium term. Concurrently, as the pandemic gives rise to certain lasting behavioural changes in terms of consumer behaviour spurring a demand for more sanitised clothing items with proven anti-microbial properties, the industry requires recasting itself as a health-compliant business. This would also raise the general product quality of Indian apparel products at all levels adding to the competitiveness of the industry in the global market.
Bestseller has been working towards adopting a smooth ‘phygital’ retail model which incorporates various technology concepts. “Virtual catalogs, AI enabled Smart Mirrors and convergence of offline and online channels ensures a smooth shopping experience for our consumers. In the post lockdown period, as contactless shopping becomes more popular, these concepts also help the consumer to virtually browse through various products, minimize contact and give them an opportunity to choose their preferred mode of shopping,” says Vineet Gautam.
Its revenue from operations for the quarter was “lower by 85 percent compared to the corresponding period last year due to the lockdown in April and May followed by a graded unlocking across the country and, consequently, the company incurred a loss after tax of Rs 101 crore as against profit after tax of Rs 100 crore in the corresponding period last year.”
Luminox, for one, is keeping its followers on Instagram in the loop for their latest product launches and special offers on a certain range of collections. Not just that, the company is interacting with the customers on the brand’s social media platform through its brand ambassadors Bear Grylls and Ashish Rao Rane (champion off-road rally racer from India). They are engaging with them through posts carrying video messages and images in times of lockdown, motivating, and cheering up followers, sending forth messages of strength and resilience. Much like Luminox, a lot of leading domestic and international brands have also been keeping their followers informed of latest developments on social media, which has opened a window of opportunities for the exchange ideas and thoughts between the brand and its followers/ target audience.
As a celebration of the signature Burberry trench coat, the Trench Experience room is designed as a digitally immersive journey through nature, bringing Burberry’s heritage of exploration to life and creating unique and personal content for the customer to share on social media.
the government of India eased some restrictions and markets have gradually started re-opening in different parts of the nation. But although malls and stores have started re-opening, consumer sentiment is still cautious and as is apparent, luring back customers is proving to be an uphill task. Brands and retailers are compelled to experiment with digital touchpoints, precision marketing and super creative e-commerce strategies to redefining customer experiences in the ‘new normal’.
MVMT’s target group, for both men and women, are between the age of 18 and 35. Their design themes echo the panache and spirit of students, young working professionals and explorers, categorized as, The Student, Mr. Ambitious and Journeyman, respectively, in the male category. Corresponding themes for women are labelled, The Savvy Social, The Boss Babe and The Travel Enthusiast.
– We have to tighten and streamline the entire manufacturing value chain processes from yarn making to weaving to fabric processing and finally apparel making with a view to maximise our domestic production capabilities and improve efficiencies. There is an urgent need to improve our weaving and fabric processing through investments in technologies, upskilling and economies of scale given that most lie in small informal sector with inadequate and unreliable power and other infrastructural support systems. In addition, we have to improve our speed-to-market in light of most low-cost high fashion retailers’ faster delivery business models with Standard Allowed Minute (SAM) being one critical metric where we lag. So, we have to make our factories more Fast Fashion Industry (FFI)-compliant. At the same time, we need to move from the 6 month-seasonal production cycle to a full-year one where full capacity utilisation occurs vis-à-vis the costs involved.
The ongoing economic slowdown is likely to contract the demand by 25 percent to 35 percent Y-o-Y across yarn, fabric and apparels in FY21. The demand over 1HFY21 is likely to be muted with the summers lost because of the lockdown. FY21 demand growth would typically depend on discretionary spending, and thus a gradual recovery in household income over 2HFY21. Ind-Ra assumes normalcy in revenue to return by 2HFY22, on back of reopening of the retail space, a normal monsoon, the festive and wedding season. The demand revival will also depend on government measure to incentivize exports.
Both companies – ZODIAC, a premium men’s clothing brand with a rich legacy spanning six decades and Donear Group – Donear, GBTL (formerly known as GRASIM) and OCM, are leading players in the apparel and textile space respectively with a stronghold across the breadth of the nation.
Sheamus Toal, Chief Executive Officer and Chief Financial Officer of RTW Retailwinds, Inc., said, “The combined effects of a challenging retail environment coupled with the impact of the Coronavirus (COVID-19) pandemic have caused significant financial distress on our business, and we expect it to continue to do so in the future. As a result, we believe that a restructuring of our liabilities and a potential sale of the business or portions of the business is the best path forward to unlock value. I would like to thank all of our associates, customers, and business partners for their dedication and continued support through these unprecedented times.”
“Completion of key strategic steps during the year have lent fundamental strength to our business. While COVID has been an unprecedented event which has significantly impacted the entire retail industry, as a leading casual wear company with a portfolio of brands with leading market positions and key capabilities in digital and omnichannel, we expect to gain market share as business gets back to normal,”J Suresh, MD & CEO, AFL said in a statement.
Speaking on the launch, Abhishek Ganguly, General Manager, PUMA India and Southeast Asia “In line with our efforts to continue to enhance customer experience, we are thrilled to launch two completely redesigned stores in India. With health, fitness and sports becoming a priority for many, we believe Sportswear is poised to grow significantly in the future. Our stores will continue to be a key touchpoint – offering a more interactive and personalized experience. Remodeling key PUMA outlets only reinforces our commitment to engage and serve our customers better. All our stores will prioritise safety of every visitor and team members. We will strictly follow established guidelines in this regard in our daily operations.”
In keeping with its ethos of curating Indian brands rooted in tradition, IndiLuxe has launched 50+ artisanal food brands that sell farm-fresh produce grown via soilless farming techniques, freshly-ground gluten-free flours, handcrafted bean-to-bar chocolates, ancient grain cereals as well as artisanal cheeses, teas and Indian estate coffees to name a few. This category launch comes at a time when India, in lockdown, is discovering its inner chef.